Tulip Star Hotels SWOT Analysis, USP & Competitors

Posted in Tourism and Hospitality, Total Reads: 2325
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SWOT Analysis of Tulip Star Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tulip Star Hotels

Parent Company

V Hotels Limited

Category

Hotels

Sector

Tourism and Hospitality

Tagline/ Slogan

NA

USP

Location in Mumbai western suburbs

STP

Segment

Leisure travelers

Target Group

Budget travelers

Positioning

Budget living at primary location

SWOT Analysis

Strengths

1. All rooms are sea-facing, air-conditioned, tastefully furnished, and luxuriously spacious
2. Halo of Hotel Centaur, Juhu

3. Tulip Star also offers conference rooms and banquet halls, both indoors and outdoors
4. Attractive membership plans

Weaknesses

1. Outlook of the property

2. Limited market share due to tough competition from international and domestic players
2. Government stake in the property
3. Mediocre service

Opportunities

1. Available area can be used for various events
2. Events/Banquets
3. Beachside restaurant/bar

Threats

1. Government policies and permit issues
2. International chains venturing in the same vicinity
3. Improper security arrangements

Competition

Competitors

1. JW Marriott
2. Sea Princess
3. Ramada



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