Panalpina SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2610
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SWOT Analysis of Panalpina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panalpina

Parent Company

Panalpina

Category

Air and ocean freight forwarding

Sector

Transportation & Logistics

Tagline/ Slogan

A Passion for Solutions; On 6 continents

USP

Own-controlled network

STP

Segment

Businesses with transportation requirement

Target Group

Automotive, Chemicals, Consumer & Retail, Fashion, Healthcare, Hi-tech, Manufacturing, Oil & Gas, Telecom

Positioning

One of the world’s leading logistics companies

SWOT Analysis

Strengths

1.It has a network in more than 90 countries
2. It has launched new LCL (Less than Container Load) services as expansion
3. The continuous development of own-controlled products and services
4. High technology equipments

5. Awarded as winners as "Best European 3PL for Pharmaceutical, Healthcare & Life Sciences"

Weaknesses

1.Allegation of corruption has affected brand image
2.Lesser brand recall as compared to the global leaders in logistics

Opportunities

1. It does not handle transportation of personal effects nor household goods so it can go to this category
2. It can make better use of advanced technologies to go ahead of big competitors
3.Acquisition of other competitors to enhance brand

Threats

1.Competitors entering into global markets more aggressively
2.Rising fuel prices
3. Govt policies and duties on transportation

Competition

Competitors

1. Agility Public Warehousing Company K.S.C.
2. APL Logistics Americas, Ltd.
3. C.H. Robinson Worldwide



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