DP World SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2142

SWOT Analysis of DP World with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DP World

Parent Company

DP World




Transportation and Logistics

Tagline/ Slogan

Connecting global trade


Strong cargo handling facilities



Business which requires transportation and logistics services

Target Group

Businesses which requires wide range of cargo handling services


The company, working closely with customers and business partners to provide quality services today and tomorrow, when and where customers need them

SWOT Analysis


1. Operates more than 60 terminals across six continents
2. Handling capacity of 55 million TEU and employs 30000 people
3. Certified as the first, and to date, the only international port operator to partner in the Customs-Trade Partnership against Terrorism (C-TPAT) initiative by US Customs and Border Patrol


1. Business over dependent on container handling
2. High burden of debt is a concern


1. Focus on emerging markets
2. Improve its operational efficiency and increase the capacity of its existing facilities by investing in advanced handling equipment
3. Entering into long-term concession agreements with the

owner of each port


1. Legal, regulatory and contractual obligations
2. Foreign exchange rate exposures
3. Uncertain trading environment



1. APM Terminals
2. Hutchison Port Holdings
3. PSA


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