Schneider Electric Marketing Strategy & Marketing Mix (4Ps)
Published by MBA Skool Team, Last Updated: December 06, 2016
Marketing Strategy of Schneider Electric analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Schneider Electric marketing mix, help the brand succeed.
Schneider Electric marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.
Let us start the Schneider Electric Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:
Schneider Electric Product Strategy:
The product strategy and mix in Schneider Electric marketing strategy can be explained as follows:
Schneider electric offers wide range of products and services catering from household to industries that also includes marine industry. Schneider Electric is well known for its wide product range in residential and small business that includes light switches, home safety instruments, electric car charging, uninterrupted power supply (UPS), emergency lighting etc. Its manufactures wide variety of latest products for low, medium as well as high voltage distribution and grid automation. It specializes in industry automation and control wherein it caters to the industry via motion control and robotic devices, process control, telemetry and variable speed drives. It also provides tech support to its clients through its specialized software for various process control and simulations. This tells us about the products in the marketing mix of Schneider Electric.
Schneider Electric Price/Pricing Strategy:
Below is the pricing strategy in Schneider Electric marketing strategy:
Schneider electric follows value based pricing in its marketing mix strategy.
It ensures that new offer development investments are worth the price valued by customer. In a way Schneider Electric ensures that client gets right expected project returns considering the price and design of the electrical equipment. It takes care of the fact that differentiated values provided by the company’s products are perceived and in line with the customer’s willingness to pay. Its pricing is set making an ultimate blend of customer expectation and innovation. Consider the quality, reliability and industrial utility of the of its electrical components, Schneider Electric prices its products expensive.
Following is the distribution strategy in the Schneider Electric marketing mix:
The distribution of Schneider Electric products is carried out through a chain of distributors, installers, system integrators, purchasing advisors, consultants etc. 42% of the revenue generation is accounted through an extensive network across 190 countries. Their intense supply chain continues through local distributors, electric equipment wholesalers, large distributors as well as international groups such as Gyabar and Grainger, Raxel, Ingram Macro etc. In the residential sector, also employs chains such as Home Depot in US, Kingfisher in UK and in France Schneider Electric have tie up with Saint Gobain.
As far as some specialized products such as those for automation solutions and switchgears they use special distribution channels.
Schneider Electric Promotion & Advertising Strategy:
The promotional and advertising strategy in the Schneider Electric marketing strategy is as follows:
Schneider electric engages itself in extensive advertising campaigns. It launched its “Life it On” campaign when it expanded from B2B to B2C market. The TV advertisements launched became viral in the social media and attracted more than 38 Lakh views on youtube. Schneider Electric also makes timely, intelligent use of print media and frequently publishes its advertisements in the leading technical magazines in order to increase its visibility. It employs smartphone apps as well as Facebook ads attracting the customers in huge numbers. It also offers attractive margins to its retailers as well as distributors taking an edge over its competitors. Hence, this summarizes the marketing mix of Schneider Electric.
About Schneider Electric:
Schneider electric is a Fortune 500 listed company and one of the leading players in manufacturing of electrical components. It has an expertise in providing solutions for energy management and industrial automation of the large processes. Additionally, being a part of COP21 Schneider Electric aims at providing sustainable technical solutions with the aim of minimizing the carbon emissions and achieve its commitment by the year 2030. As of 2016, it has more than 20,000 patents in application worldwide.
As per official reports, the Schneider Electric company is planning to invest over 10 billion euros in R&D innovation on sustainability in the span of next 10 years. The company also known for its latest EcoBlade technology which is a smart energy storage system efficient in supplying power when it is most needed especially for IT, industries and commercial environment.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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