Carillion SWOT Analysis

Published in Airlines category by MBA Skool Team

Carillion is one of the leading brands in the airlines sector. Carillion SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Carillion:

Carillion Strengths

  1. ,000 employees generate revenues of over GBP 4 billion
  2. Have won many awards which highlight the credibility 
  3. Have carried out construction of some of the important buildings like Liverpool’s Anfield stadium, Copenhagen Metro, Oman Majlis, Heathrow terminal 5C, Tate Modern etc. 
  4. Has carried out CSR initiatives that has resulted in reduction in carbon footprints, waste diverted away from landfill, reduction in water usage
  5. It is listed in London Stock Exchange and FTSE 250 Index

Above are the strengths in the SWOT Analysis of Carillion. The strengths of Carillion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Carillion Weaknesses

  1. Could not merge with rival Balfour Beatty in spite of repeated offers made
  2. Intense competition means limited market share growth and lower margins

These were the weaknesses in the Carillion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Carillion Opportunities

  1. Using environmentally sustainable energy will lead to reduction of resources spent on conventional energy
  2. Carillion should take up big projects in countries like China, India, Brazil etc. where there is a construction boom

Above we covered the opportunities in Carillion SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Carillion Threats

  1. Increase in competition in construction sector 
  2. Population Growth, increased expenses, environmental compliance will be biggest threat to the future of construction business
  3. Fluctuation of economic scenarios

The threats in the SWOT Analysis of Carillion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Carillion SWOT analysis.

Continue reading more about the brand/company.

About Carillion

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Carillion Overview
Parent Company

Carillion Plc.

Category

Services

Sector

Airlines

Tagline/ Slogan

Making tomorrow a better place

USP

One of the biggest construction company in terms of turnover

Carillion STP
Segmentation

Businesses in the UK, Canada, Middle east and the Caribbean and also the Government

Target Market

Local authorities, Ministry of Defence, Private Sector companies etc.

Positioning

One of UK’s leading infrastructure providers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Carillion. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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