Carillion SWOT Analysis, USP & Competitors

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SWOT Analysis of Carillion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carillion

Parent Company

Carillion Plc.

Category

Services

Sector

Construction

Tagline/ Slogan

Making tomorrow a better place

USP

One of the biggest construction company in terms of turnover

STP

Segment

Businesses in the UK, Canada, Middle east and the Caribbean and also the Government

Target Group

Local authorities, Ministry of Defence, Private Sector companies etc.

Positioning

One of UK’s leading infrastructure providers

SWOT Analysis

Strengths

1. 40,000 employees generate revenues of over GBP 4 billion
2. Have won many awards which highlight the credibility 
3. Have carried out construction of some of the important buildings like Liverpool’s Anfield stadium, Copenhagen Metro, Oman Majlis, Heathrow terminal 5C, Tate Modern etc. 
4. Has carried out CSR initiatives that has resulted in reduction in carbon footprints, waste diverted away from landfill, reduction in water usage

5. It is listed in London Stock Exchange and FTSE 250 Index

Weaknesses

1. Could not merge with rival Balfour Beatty in spite of repeated offers made
2. Intense competition means limited market share growth and lower margins

Opportunities

1.Using environmentally sustainable energy will lead to reduction of resources spent on conventional energy
2.Carillion should take up big projects in countries like China, India, Brazil etc. where there is a construction boom

Threats

1. Increase in competition in construction sector 
2.Population Growth, increased expenses, environmental compliance will be biggest threat to the future of construction business

3. Fluctuation of economic scenarios

Competition

Competitors

1. Balfour Beatty
2.Kier Group
3.Interserve



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