Qatar Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 11199
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SWOT Analysis of Qatar Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Qatar Airways

Parent Company

Government of Qatar

Category

International

Sector

Airlines

Tagline/ Slogans

World's 5-star airline

USP

Premium Airline, Upper Middle Class, Middle Class

STP

Segment

Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class

Positioning

Premium International five star airline

SWOT

Strengths

1. Strong Backing of Qatar Govt
2. Advantage of Being Present in Oil Rich state

3. Operates in over 100 international destinations

4. Has a strong workforce of nearly 20,000 employees

5. Qatar Airways has a fleet size over 100 aircraft carrier

Weaknesses

1. Relying Heavily on International Onward Moving Traffic
2. Very Little Domestic Traffic and limited market share growth

Opportunities

1. Brand New Fleet to improve customer confidence
2. Hub developing well. Can Position itself as an alternate hub as compared to UAE

3. More brand building and marketing can increase brand recall

Threats

1. Increasing Competition in Middle East market

2. Increasing fuel prices would affect operations

3. Unfavorable scenarios due to Govt policies and regulations

Competition

Competitors

1.Emirates
2.Etihad Airways
3.Lufthansa
4.British Airways



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