Aeroflot SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3868
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SWOT Analysis of Aeroflot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aeroflot

Parent Company

Government of Russia

Category

International

Sector

Airlines

Tagline/ Slogan

Sincerely Yours. Aeroflot

USP

First airline to successfully operate regular jet airliner services

STP

Segment

Business men / customers seeking leisure and comfort

Target Group

Upper middle class / high income groups

Positioning

Sincerity and Friendliness

SWOT Analysis

Strengths

1. Aeroflot has been transformed from a state-run enterprise into a semi-privatized airline which ranks amongst the most profitable in the world
2. It is one of the oldest airlines and during the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world thus it has a very strong brand name

3.  With a fleet size of over 125 it provides services to nearly 120 cities in 50+ countries. One of the few airlines to have such a wide reach

4. Good brand reputation and visibility

Weaknesses

1. Lack of pilot training and technical services in the subsidiaries of Aeroflot

2. Aeroflot isn’t active at small regional airports.

3. The lack of systems providing customers’ feedback does not allow the company to focus completely on the changing demand

Opportunities

1. Opportunities for steady growth in the domestic market and to obtain larger share of the domestic market.

2. Potential to construct new terminal for the VIP aviation in Pulkovo St Petersburg.

3. Aeroflot intends to bid in a tender for privatizing Czech Airlines

Threats

1. Increasing Fuel cost
2. Low cost carriers getting foothold in domestic market

Competition

Competitors

1. AMR Corporation
2. Air France
3. Lufthansa

4. All Nippon Airways



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