SkyWest Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 3359
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SWOT Analysis of SkyWest Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SkyWest Airlines

Parent Company

SkyWest Airlines Pvt ltd

Category

Regional (Indonesia is the only international destination)

Sector

Airlines

Tagline/ Slogan

Safety First

USP

A very good image for safety and precautions

STP

Segment

Customers looking for safety and punctuality

Target Group

Middle class / Upper middle class

Positioning

Safety First for the passengers

SWOT Analysis

Strengths

1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
2. Sole permitted operator to a number of regional destinations in Australia
3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
4. Operations to 160 destinations with a 300+fleet size

Weaknesses

1. Too much reliance on operating environment makes the financial position of the company unstable
2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers

Opportunities

1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
2. Leverage on association with Virgin airlines in order to further strengthen its brand image

3. More destinations and also tapping global customers

Threats

1. Fluctuating demand of air travel due to unstable global economy
2. Increase in aviation fuel cost

3. Increasing labor cost and threat of strikes of worker unions

Competition

Competitors

1. American Eagle
2. ExpressJet
3. Comair



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