SWOT Analysis of Jetstar Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Australia's #1 Low Fares Airline; Low Fares, Good Times(Fly Away)
Lowest cost else matches prices to competitors’
Customers looking for cheap fares
Middle Class/Low income groups
1. Extensive domestic and regional presence as it is one of the top three service providers 2. Customer Guarantee and Price Guarantee programs 3. Loyal customers due to low prices and brand reputation 4. Qantas’ tag of ‘Safest Carrier in the world’
1. High overheads in maintenance due to non-utilization of resources and employees 2. Employees’ unrest – susceptible to strike due to low wages
1. Expansion of routes in the regional area 2. Increase in share of Business travellers 3. Expected boom in the Trans-Tasman routes
1. Intense competition from other low cost carriers 2. Changes in regulation in Australia led to losses for Qantas 3. Rising fuel costs
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