SWOT Analysis of Air New Zealand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Air New Zealand
New Zealand Government
Amazing journeys. Every day
It's the only airline to circumnavigate the world
Customers looking for comfort
Middle class / Upper middle class
1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year 2. Special routes have been designed to promote trade and marketing 3. It is currently the only airline to circumnavigate the world
4. Organizational structure is very well balanced and organized
1. Brand awareness and number of destinations are lesser compared to global giant
2. Limited operations and market share due to heavy competition
1. Strategic alliance with Qantans will help to strengthen its position in the industry 2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image
1. Strong competition from foreign players and LCCs
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