Air New Zealand SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 6276
Advertisements

SWOT Analysis of Air New Zealand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air New Zealand

Parent Company

New Zealand Government

Category

International

Sector

Airlines

Tagline/ Slogan

Amazing journeys. Every day

USP

It's the only airline to circumnavigate the world

STP

Segment

Customers looking for comfort

Target Group

Middle class / Upper middle class

Positioning

Semi-premium

SWOT Analysis

Strengths

1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year
2. Special routes have been designed to promote trade and marketing
3. It is currently the only airline to circumnavigate the world

4. Organizational structure is very well balanced and organized

Weaknesses

1. Brand awareness and number of destinations are lesser compared to global giant

2. Limited operations and market share due to heavy competition

Opportunities

1. Strategic alliance with Qantans will help to strengthen its position in the industry
2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image

Threats

1. Strong competition from foreign players and LCCs

2. Increasing Fuel cost
3. Increasing labor cost

Competition

Competitors

1. Qantans
2. Pacific Blue
3. Jetstar Airways



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: