Toyota Prius SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 6968
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SWOT Analysis of Toyota Prius with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Prius

Parent Company

Toyota Motor Company

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

You don’t have to plug it in; Planet’s favorite hybrid

USP

Revolutionary design, environment friendly

STP

Segment

Sedan/Hybrid  segment

Target Group

Young executives and small families

Positioning

Positioned as world’s first mass production hybrid car which provides powerful driving experience along with advanced design

SWOT Analysis

Strengths

1. Environment conscious and provides reduced carbon emission

2. Elegant interiors and revolutionarily designed exteriors
3. Exceptional fuel efficiency

4. Three modes available for driving: for fuel efficiency, for low exhaust emissions, for smooth performance
5. Nearly 3 million sales in over 70 countries establishes its popularity
6. Good branding and advertising

Weaknesses

1. Slightly High price as compared to petrol variants

2. High maintenance cost being hybrid models

Opportunities

1. Can gain from first movers advantage in hybrid segment

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

1. Higher maintenance costs may defer the customer

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Competition

Competitors

1.Audi A4

2. Mercedes Benz C Class

3. Volkswagen Passat



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