Ducati Superbike SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 5500
Advertisements

SWOT Analysis of Ducati Superbike with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Ducati Superbike

Parent Company

Ducati

Category

Motorcycles

Sector

Two-wheeler

Tagline/ Slogan

Authentic Italian performance; For those few who are fast

USP

Extremely powerful engine and sporty design used in motorsports

STP

Segment

Ultra premium sports bike

Target Group

Upper middle and upper class men

Positioning

One of the world's most powerful sportsbikes used in motorsports

SWOT

Strengths

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology
4.Celebrity brand ambassador

Weaknesses

1.Very expensive

Opportunities

1.New emerging high income market
2.Better innovations

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Competition

Competitors

1.Yamaha VMAX
2.Yamaha R1
3.Bajaj Kawasaki Ninja
4.Suzuki Hayabusa
5.Honda CBR



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: