Land Rover SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1710
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SWOT Analysis of Land Rover with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Land Rover

Parent Company

Tata Motor / Jaguar Land Rover

Category

SUVs, Luxury cars

Sector

Automobiles

Tagline/ Slogan

Above and Beyond

USP

Rugged, authentic, adventurous & freedom loving

STP

Segment

SUV segment

Target Group

Simple people with a liking for tough cars, Upper middle class

Positioning

Positioned as a premium British heritage icon with off-road capability and on road style statement

SWOT Analysis

Strengths

1. Carbon dioxide off-setting and environment friendly
2. Can pass through flood as high as 1 metre
3. Luxurious interior design

4. 4WD technology with unrivalled all terrain performance
5. One of the most established company in automobile sector

6. Extensive advertising and branding through TVCs online and print media

7. The brand has extensions into coffee, bicycles and pushchairs

Weaknesses

1.  Intense competition from other global SUV brands means limited market share growth opportunity
2. Very difficult to find spare parts and get service.

Opportunities

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Augmenting the distribution and service network in various countries

Threats

1.Increasing fuel costs

2.Foreign partnership may weaken brand image; deter UK customers

3. Competition from other big automobile giants offering same level features

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1.BMW
2.Audi
3.Cherokee

4.Mercedes Benz

5.Porsche

6. Ford



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