Mercedes Benz SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 29895
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SWOT Analysis of Mercedes Benz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz

Parent Company

Daimler

Category

Sedans, SUV’s

Sector

Automobiles

Tagline/ Slogan

The best or nothing

USP

Global top-of-the-mind premium automobile brand

STP

Segment

Luxury automobile segment including sedans & SUV’s

Target Group

Business professional form the higher income group

Positioning

Mercedes Benz is the best premium car in the world

Product Portfolio

Brands

1. Mercedes Benz C Class 2. Mercedes Benz E Class

3. Mercedes Benz GL Class 4. Mercedes Benz M Class

5. Mercedes Benz S Class 6. Mercedes Benz SL Class

7. Mercedes Benz SLK Class

SWOT Analysis

Strengths

1. Mercedes Benz has a strong brand value and global leader in premium cars
2. Lack of capital constraints
3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes
4. More than $12bn allocated for R&D
5. Strong presence in motor sport under McLaren Mercedes
6. Manufactured and assembled in over 20 countries across the world
7. Mercedes holds patents on the majority of safety features

Weaknesses


1. High maintenance cost of Mercedes Benz cars

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2. Tapping emerging markets across the world and building a global brand
3. Fast growing luxury automobile market & increased income

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands

Competition

Competitors

1. BMW
2.Porsche
3.Audi
4.Volkswagen
5.Jaguar
6.Ferrari
7.Aston Martin
8. Volvo



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