1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Lack of capital constraints 3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes 4. More than $12bn allocated for R&D 5. Strong presence in motor sport under McLaren Mercedes 6. Manufactured and assembled in over 20 countries across the world 7. Mercedes holds patents on the majority of safety features
1. High maintenance cost of Mercedes Benz cars
1. Developing hybrid cars and fuel efficient cars for the future 2. Tapping emerging markets across the world and building a global brand 3. Fast growing luxury automobile market & increased income
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands
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