1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Mercedes is a financially strong company and hence invests huge money in manufacturing & brand building 3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes 4. More than $12bn allocated for R&D 5. Strong presence in motor sport under McLaren Mercedes 6. Manufactured and assembled in over 20 countries across the world 7. Mercedes holds patents on the majority of safety features
8. The company has a significant presence in sports & motorsports through sponsorships & participation respectively
9. Mercedes is a pioneer in advertising and marketing & createsbrand awareness through TVCs, print media, OOH and online ads
10. The company is a leader in innovation and is responsible for internal combustion engine, air bags etc
1. Intense competition means limited market share growth for Mercedes
2. Being a global car brand, even minute issues are blown out of proportion, which affect the brand adversely
1. Mercedes can focus on developing hybrid cars and fuel efficient cars for the future 2. Tapping emerging markets across the world and building a global brand 3. Fast growing luxury automobile market & increased income can be an opportunity for Mercedes Benz
4. The brand's strong presence can be leveraged to acquire more customers
1. Government policies for the automobile sector across the world can cause business losses for Mercedes 2. Ever increasing fuel prices 3. Intense competition from global automobile brands
Browse marketing analysis of more brands and companies similar to Mercedes Benz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.