1. Excellent branding, advertising and global distribution 2. Yamaha Motor Corporation has over 39,000 employees 3. One of the major brand in motorsport like MotoGP, World superbike etc 4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road 5.Extremely high Size and reach of company
1. Bikes like R15, R1 are quite expensive
1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales
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