1. Excellent branding, advertising and global distribution 2. Yamaha Motor Corporation has over 39,000 employees 3. One of the major brand in motorsport like MotoGP, World superbike etc 4. Yamaha produces scooters from 50 to 500 cc, and a range of motorcycles from 50 to 1,900 cc, including cruiser, sport touring, sport, dual-sport, and off-road 5.Extremely high Size and reach of company
1. Bikes like R15, R1 are quite expensive
1.Two-wheeler segment is one of the most growing industries 2.Export of bikes is limited i.e. untapped international markets
1. Strong competition from Indian as well as international brands 2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales
Browse marketing analysis of more brands and companies similar to Yamaha. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.