1. Excellent brand presence and marketing in India make Bajaj Auto a popular company 2. Extensive research and development focus and highly experienced player in the motorcycle segment 3. Widespread distribution network of Bajaj Auto across India 4. Bajaj Auto has a wide product range in terms of price, quality and categories 5. Featured in the Forbes Global brands list
6. It has more than 9000 people employed in the organization
1.Bajaj Auto is still not a global brand despite high volume production 2.Lack of performance bikes like major international brands and sports bikes & cruisers
1. Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km per litre 2. Cheaper variants for tapping more in the rural segment 3. Premium sports bikes for urban areas 4. Constant growth in the two-wheeler segment
1. Cheaper imports from countries like China can affect business for Bajaj 2. Entry of international brands 3.Other motorcycle players have a strong brand presence
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