Hyundai Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 10650
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SWOT Analysis of Hyundai Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Motors

Parent Company

Hyundai Motor Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

New thinking new possibilities; Drive your way

USP

Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually

STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand

Product Portfolio

Brands

1. Hyundai Accent 2. Hyundai Getz

3. Hyundai i10 4. Hyundai i20

5. Hyundai Santa Fe 6. Hyundai Santro Xing

7. Hyundai Sonata Embera 8. Hyundai Tucson

9. Hyundai Verna

SWOT Analysis

Strengths

1. The company employs about 75,000 persons around the world.
2. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide
3. Hyundai sells over 1.5 million vehicles per year
4. Hyundai has excellent branding and advertising by having celebrity brand ambassadors
5. Hyundai motor company has over 75,000 employees globally

Weaknesses

1.Hyundai lacks cars for the ultra-premium segment

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda
2.Toyota
3.Nissan Motors
4.Chevrolet
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford



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