Hyundai Motors SWOT Analysis, USP & Competitors

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SWOT Analysis of Hyundai Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Motors

Parent Company

Hyundai Motor Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

New thinking new possibilities; Drive your way

USP

Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually

Hyundai STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand

Product Portfolio

Brands

1. Hyundai Accent                  2. Hyundai Getz

3. Hyundai i10                         4. Hyundai i20

5. Hyundai Santa Fe              6. Hyundai Santro Xing

7. Hyundai Sonata Embera  8. Hyundai Tucson

9. Hyundai Verna

Hyundai SWOT Analysis

Strengths

1. The company employs about 100,000 persons around the world.
2. Hyundai vehicles are sold in 190+ countries through some 6,000 dealerships and showrooms worldwide
3. Hyundai sells over 1.5 million vehicles per year
4. It has excellent branding and advertising by having celebrity brand ambassadors
5. Hyundai motor company has over 75,000 employees globally

6. The company has an excellent product portfolio from hatchbacks, sedans and SUV's

7. Hyundai has a strong presence in motorsport and has been actively involved in sponsorships

8. Electric and hybrid cars offered by the company have enhanced its brand image

Weaknesses

1.Hyundai faces tremendous competition means limited market share growth

2. Controversies regarding fuel engines, wrong advertising have hurt the brand

Opportunities

1. Developing cost-friendly Hyundai hybrid cars and fuel efficient cars for the future
2. Tapping emerging markets across the world can help Hyundai build a global brand
3. Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands can reduce market share of Hyundai
4. Hyundai's business can be affected by substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda Motors
2.Toyota Motor Corporation
3.Nissan Motors
4.Chevrolet
5.Fiat
6.Mitsubishi Motors
7.Maruti Suzuki
8.Tata Motors
9. Skoda Auto
10. Volkswagen
12. Ford Motor Company


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