Nissan Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 9570
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SWOT Analysis of Nissan Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan Motors

Parent Company

Nissan Motor Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Shift; Shift expectations ; You can with a Nissan; Just wait you drive it.

USP

Nissan is one of the top 3 manufacturers in Japan

STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

A car which will give you a memorable experience

Product Portfolio

Brands

1. Nissan 370Z                      2.Nissan Micra
3. Nissan Teana                    4. Nissan X Trail

SWOT Analysis

Strengths

1. One of the most popular automobile brand names having a high global reach
2. Has over 1.5 million employees globally
3. Production output capacity can manufacture around 4 million units
4. Nissan is a pioneer in the electric car segment having its global presence
5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries
6. Nissan is actively present in motorsports events held globally

Weaknesses

1.No stronghold yet in emerging markets like India as compared to other brands

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda
2.Toyota
3.Chevrolet
4.Hyundai Motors
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford



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