1. One of the most popular automobile brand names having a high global reach 2. Has over 1.5 million employees globally 3. Production output capacity can manufacture around 4 million units 4. Nissan is a pioneer in the electric car segment having its global presence 5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries 6. Nissan is actively present in motorsports events held globally
1.No stronghold yet in emerging markets like India as compared to other brands
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc
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