Nissan Motors SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 10307
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SWOT Analysis of Nissan Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissan Motors

Parent Company

Nissan Motor Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Innovation that excites; Shift; Shift expectations ; You can with a Nissan; Just wait you drive it.

USP

Nissan is one of the top manufacturers in Japan

Nissan STP

Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Nissan car which will give you a memorable driving experience

Product Portfolio

Brands

1. Nissan 370Z                      2.Nissan Micra
3. Nissan Teana                    4. Nissan X Trail

Nissan SWOT Analysis

Strengths

1. Nissan is one of the most popular automobile brand names having a high global reach
2. Has over 1.5 million employees globally
3. Production output capacity can manufacture around 4 million units
4. Nissan is a pioneer in the electric car segment having its global presence
5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries
6. Nissan is actively present in motorsports events held globally

7. The brand has excellent advertising and branding

8. Nissan also manufactures trucks and hybrid cars

Weaknesses

1. No stronghold yet in emerging markets as compared to other brands

2. Limited market share growth of Nissan due to intense competition

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future can be a huge opportunity for Nissan
2. Tapping emerging markets across the world and building a global brand
3. Nissan can target the fast growing automobile market

4. Joint ventures with existing automobile players can help the brand have a stronger geographic reach

Threats

1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices can lead to decline in car sales
3. Intense competition from global automobile brands means reduction in Nissan's market share
4. Substitute modes of public transport like buses, metro trains etc

Competition

Competitors

1.Honda Motors

2.Ford Motor Company

3.Toyota Motor Corporation

4.Chevrolet

5.Fiat

6.Mitsubishi Motors

7.Maruti Suzuki

8.Tata Motors

9. Skoda Auto

10. Volkswagen

12. Hyundai Motors



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