Renault SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 11205
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SWOT Analysis of Renault with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault SA

Parent Company

Renault SA and French Government

Category

Sedan, Hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Drive the change

USP

Strong Hold on European markets

STP

Segment

SUV, Hatchback, Sedan Segment of Car users

Target Group

Businessmen, Young executives, Families

Positioning

Positioned as a car manufacturing company which offers wide range of cars to select form starting from super-mini car to MPVs

Product Portfolio

Brands

1. Renault Koleos                                     2. Renault Laguna

3. Renault Latitude                                  4. Renault Logan

5. Renault Megane                                   6. Renault Scenic

7. Renault Wind

SWOT Analysis

Strengths

1. Wide customer base and loyalty in European markets

2. One of the Largest automobile group with Nissan Motors collaboration
3. International market presence with stronghold in the European market
4. Offers wide variety to choose from including sedan, SUV and hatchbacks
5. Available in over 110 countries with a workforce of over 125,000
6. Actively involved in global motorsport events as teams and sponsors
7. Strong brand associations with Nissan Motors , Mahindra etc helped in global reach

Weaknesses

1. Despite European popularity, lacks penetration in Asian and growing markets
2. Cases of recall of cars slightly affected brand image

Opportunities

1. Invest in hybrid and future cars

2. Develop and sustain strong partnership with national car manufacturers

3. Extend the distribution and servicing network to increase market penetration

Threats

1. Competitive car manufacturers

2. Innovative features introduced in competitive care which leads to product differentiation

3. Competition with national car manufacturers who enjoy increased market penetration as well as brand awareness

Competition

Competitors

1. Tata Motors
2. Maruti

3. Toyota

4. Nissan Motors
5. Honda
6. Ford
7. Chevrolet
8. Hyundai Motors



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