Metro Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2233
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SWOT Analysis of Metro Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metro Bank

Parent Company

Metro Bank

Category

Retail Bank

Sector

Banking and Financial Services

Tagline/ Slogan

Love your bank at last

USP

It will operate seven days a week

STP

Segment

Retail and Corporate consumers

Target Group

Middle to higher end customers

Positioning

First new High street bank in over 100 years

SWOT Analysis

Strengths

1. Growth is high. It has increased its account holders
2. At the flagship Holborn store, $200 million in deposits which is four times the total at the average mature American branch: Liquidity risk is less comparatively
3. Inclusion of variety of non-traditional services like pet friendly policy at stores and coin counting machines
4. Many awards have been won in three years which creates credibility in the market

5. It is authorised by the Prudential Regulation Authority and regulated by both the Financial Conduct Authority and the Prudential Regulation Authority

Weaknesses

1. Opened recently and hence consumers may be skeptical about the same
2. Recording losses in PBT. Since its launch, loss has exceeded 100 million pound in three years
3. Difficulty in raising funds from notable investors

Opportunities

1. Its unique position as being the first High street bank can be leveraged
2. The non-traditional products can be incentivized and the untapped market of it can be explored
3. Online platform Metro bank More can boost its growth due to increasing internet penetration

Threats

1. Increasing competitors activity can reduce its market share

2. Fluctuating economic scenarios and unfavorable banking environment

Competition

Competitors

1.Lloyd’s Bank
2. RBS
3.Church House Trust



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