Berkshire Hathaway SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8081
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SWOT Analysis of Berkshire Hathaway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Berkshire Hathaway

Parent Company

Berkshire Hathaway Inc.

Category

Property and Causality Insurance

Sector

Financial Institutions

Tagline/ Slogan

So easy a caveman could do it; Fifteen minutes could save you fifteen percent or more on car insurance

USP

A diversified company with major interest in GEICO, life insurance, annuity sales and sales of jewelry

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

A financial institution which makes every process easy

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.High number of stakeholders and growing market position
3.Diversified portfolio

Weaknesses

1.Cash flow is declining
2.Over dependent on Warren Buffets image

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers

Threats

1.Changing govt regulations and financial crisis like recessions
2.Natural calamities

Competition

Competitors

1.AIG
2.AON
3.Allianz
4.Allstate
5. Delphi Financial Group
6.MetLife
7.New York Life Insurance



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