Liberty Mutual SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 777

SWOT Analysis of Liberty Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liberty Mutual

Parent Company

Liberty Mutual Group


Finance & Banking




Specializing in life and supplemental General insurance



All kinds of Insurance, mainly focused on Auto, Home, Life and General Insurance

Target Group

Caters to all income groups


Complete Insurance and Specialized Services

SWOT Analysis


1. American diversified global insurer, and the second-largest property and casualty insurer in the United States
2. It ranks on the Fortune 100 list of largest corporations in the United States employs over 50,000 people in more than 900 locations throughout the world
4. Liberty Mutual Insurance strong consolidated assets

5. Offers a wide range of insurance products and services, including personal automobile ,homeowners Insurance

6. Strong global presence in nearly 20 countries


1.  The company has been having a weakening combined ratio affecting the company’s underwriting efficiency.
2. Limited brand awareness and less geographic penetration compared to global players


1. Competitive prices in future
2.  Improving customer service by making it 24/7 available
3. The company has been making investments in the web application development which is expected to increase the business prospects


1. Poor customer service might outweigh the low price advantage
2. Lack of people opting for Insurance
3. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.



1. Esurance
2. Gainsco
3. Allianz Group


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