Bangkok Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2007
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SWOT Analysis of Bangkok Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bangkok Bank

Parent Company

Bangkok Bank Public Company

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

We care for you wherever you are

USP

Thailand's largest retail customer base & the largest overseas branch network among Thai banks

STP

Segment

Individuals, SME & Corporates looking for financial services & loans

Target Group

Corporate and SME looking for loans & other financial assistance

Positioning

Thailand's market leader in corporate and SME banking

SWOT Analysis

Strengths

1. Largest customer base in Thailand

2. Strong market position in domestic market sustaining business growth
3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
4. Strong business growth ensuring continuous lending

5. Strong employee strength with over 20,000 employees

Weaknesses

1. Inability to manage NIM indicates lack of flexibility

2. Limited global exposure makes it dependent on one economy

Opportunities

1. International expansion likely to increase revenues
2. Positive economic outlook for Thailand
3. Growth of retail savings and investments in Asia Pacific

Threats

1. Consolidation in the financial services industry likely to intensify competition
2. Weak economic growth in Euro zone economies

Competition

Competitors

1. Standard Chartered PLC
2. Citibank, N.A.
3. Siam Commercial Bank

4. Krung Thai Bank Public Company Limited

5. Bank of Ayudhya Public Company Ltd

6. TMB Bank Public Company Limited



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