Siam Commercial Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1790
Advertisements

SWOT Analysis of Siam Commercial Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Siam Commercial Bank

Parent Company

Siam Commercial Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

First Is Endless

USP

Leading universal banking group in Thailand and has the highest market capitalization.

STP

Segment

Segments the marker based on user type and their requirements

Target Group

SME, hire purchase and housing loans segment

Positioning

Provides a wide range of services effectively as it has a vast number of branches

SWOT Analysis

Strengths

1. Bagged the best bank in Thailand awards and also financial performance and management excellence awards.

2. SCB maintained its position as the market leader among Thai financial institutions

3. Every year, SCB makes considerable investment to grow its retail franchise network.

4. The loan quality continued to improve and the non-performing loans (NPL) level dropped considerably

5. Its services include retail banking, corporate banking, business banking, global transaction services and tresury services

Weaknesses

1. Present ATM network of SCB is unreliable and lacks proper functionality compared to international players

2. Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers.

3. Inappropriately managed loan portfolio which led to an increase in the number of non-performing assets.

Opportunities

1. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments.

2. To fill in the gap to support trade and investment flows to/from Thailand, SCB should develop and launch capabilities in selected regional markets.

3. Start a group-wide program to overhaul the operations backbone with the primary objective of creating a lean operations environment with scalability and better services quality.

4. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better.

Threats

1. Depreciation of Thailand baht pose a major threat which would increase the losses as SCB invests in other currencies as well.

2. As SCB provides a lot of mobile banking services, the rising number of internet issues in android market can pose a threat to it.

3. As the economic sentiment in the market is still improving, the Thai people are skeptical about investments in the banks.

Competition

Competitors

1. Bank of Ayudhya Public Company Limited

2. Kasikornbank PCL

3. Bangkok Bank Public Company Limited



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: