Koc Holding SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1737
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SWOT Analysis of Koc Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Koc Holding

Parent Company

Koc Holding A.S.

Category

Conglomerates

Sector

Energy, automotive, consumer durables, and financial sectors

Tagline/ Slogan

Buy it before it becomes famous

USP

Going one step ahead in every area of business it does

STP

Segment

Automotive, household appliances, agricultural equipment, textiles, LPG, heating devices, food, retailing, tourism, finance and insurance services

Target Group

Domestic and Industrial consumers of fuel and mineral oil; Commuters, transporters, government and military agencies; Users of consumer durable goods; Users of corporates and private banking; consumers of food and beverages

Positioning

Considered as dedicated and responsible company offering variety of products and value addition to the society

SWOT Analysis

Strengths

1. Strong reputation in sectors and businesses of operation
2. Dominant position in the energy sector
3. Focus on innovation
4. The groups comprise 113 companies, 90,000 employees

5. Pricing power of the company

6. Comparative cost advantage due to economies of scale

Weaknesses

1. Decreasing cash flow from operations
2.Limited supply chain especially with respect to arrival of products

Opportunities

1. Increasing energy demand in Turkey
2. Upgrading project at the Izmit Refinery of Tupras

3. Fragmented market provides competitive advantage over small competitors

Threats

1. Fluctuation in natural gas prices
2. Increasing competitive pressures
3. Increase in international competitors

4. Political risk and government regulations especially in petroleum and automobile industries

Competition

Competitors

1. AB Electrolux
2. Akbank TAS
3. International power plc

4. Reliance Industries Ltd

5. Renault S.A.

6. Siemens A.G

7. Total S.A.



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