Panasonic SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 14069
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SWOT Analysis of Panasonic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Panasonic

Parent Company

Panasonic Corporation

Category

Consumer Electronics

Sector

IT and Technology

Tagline/ Slogan

Ideas for life

USP

Depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products

STP

Segment

Electronics Semiconductors and Home appliances

Target Group

Upper middle and upper class individuals

Positioning

The most desirable 3D TVs on the market due to their high quality at a reasonable price

SWOT Analysis

Strengths

1. Technological innovations and product development capabilities

2. Leading market position garnered on strongbrand equity

3. Broad product portfolio encompassing awide spectrum of consumer electronics

4. Has a strong workforce of over 300,000 people

5. It is among the top five TV producers and top 20 semi-conductor manufacturers

6. The brand has excellent top of the mind presence due to advertising and sponsorship of events

7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon

Weaknesses

1. High leverage combined with revenues andprofits decline

2. The brand faces intense competiton from leaders and also faces trouble from fake replicas

Opportunities

1. Focus on eco-line products to drive future growth

2. Emerging markets of Asia and Latin America presents business expansionopportunities

3.Growth in semiconductor market

Threats

1. Intense competition

2. Rapid technological changes

3. Competition with black market, parallel import and smuggled goods

Japan’s 2011 earthquake and tsunami’s impact on the company’s operations

Competition

Competitors

1. Sony

2. Samsung

3. Toshiba

4. LG Electronics

5. Philips

6. Canon



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