Panasonic SWOT Analysis
Panasonic is one of the leading brands in the consumer electronics sector. Panasonic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Panasonic:
Quick Glance:
Panasonic Strengths
- Panasonic is a leader in technological innovations and product development capabilities
- Panasonic is a leading market position garnered on strongbrand equity
- Broad product portfolio encompassing awide spectrum of consumer electronics
- Has a strong workforce of over 250,000 people
- Panasonic is among the top five TV producers and top 20 semi-conductor manufacturers
- Panasonic brand has excellent top of the mind presence due to advertising and sponsorship of events
- It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon
- Strong advertising of Panasonic brand using TV, print, online, billboards etc
- The company has been actively involved in sponsorship of global events
Above are the strengths in the SWOT Analysis of Panasonic. The strengths of Panasonic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Panasonic Weaknesses
- High leverage combined with revenues and profits decline
- Panasonic faces intense competition from leaders and also faces trouble from fake replicas
These were the weaknesses in the Panasonic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Panasonic Opportunities
- Focus on eco-line products to drive future growth
- Emerging markets of Asia and Latin America presents business expansion opportunities
- Growth in semiconductor market can be tapped by Panasonic
Above we covered the opportunities in Panasonic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Panasonic Threats
- Intense competition can reduce the business of Panasonic
- Rapid technological changes
- Competition with black market, parallel import and smuggled goods
- Things like recession, earthquake and tsunami’s can impact the company’s operations
The threats in the SWOT Analysis of Panasonic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Panasonic SWOT analysis.
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About Panasonic
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Panasonic Overview | |
|---|---|
| Parent Company |
Panasonic Corporation |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
Ideas for life |
| USP |
Panasonic has depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products |
| Panasonic STP | |
| Segmentation |
Electronics Semiconductors and Home appliances |
| Target Market |
Upper middle and upper class individuals |
| Positioning |
Panasonic has the most desirable 3D TVs on the market due to their high quality at a reasonable price |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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