Toshiba SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 6309
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SWOT Analysis of Toshiba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toshiba

Parent Company

Toshiba Corporation

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

Leading Innovation

USP

Modern technology

STP

Segment

Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc

Target Group

Social infrastructure companies, Home Appliances market, Healthcare equipment vendors

Positioning

Innovative brand & technically strong

SWOT Analysis

Strengths

1. Diversified manufacturer of wide range of products
2. Large number of patents in the US
3. Significant part of sales revenue spent on R&D
4.Huge employee base of more than 2 lakh.

5. Leading supplier of power transmission and distribution systems

6. The brand has a huge product portfolio from consumer electronics to computer accessories

7. Branding and advertising trough TVCs print media, online media gives the brand a high recall

Weaknesses

1.Significant Debt for the company
2.Concentrated revenues is a concern along with limited market share

Opportunities

1.Increasing use of technology in various industries like retail stores
2.Growing demand for healthcare equipment with developing healthcare services.
3.Upward trend in use of NAND flash memories (Toshiba is 2nd largest supplier of NAND flash) in smart phones and tablets

Threats

1.Intense competition
2.Economic slowdown might affect demand for products
3.Rapid technological changes

Competition

Competitors

1.Hitachi
2.Fujitsu
3.NEC corporation

 


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