SWOT Analysis of Toshiba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT & Technology
Consumer electronics, control systems, elevators, point of sale systems, home appliances, semiconductors etc
Social infrastructure companies, Home Appliances market, Healthcare equipment vendors
Innovative brand & technically strong
1. Diversified manufacturer of wide range of products 2. Large number of patents in the US 3. Significant part of sales revenue spent on R&D 4.Huge employee base of more than 2 lakh.
5. Leading supplier of power transmission and distribution systems
6. The brand has a huge product portfolio from consumer electronics to computer accessories
7. Branding and advertising trough TVCs print media, online media gives the brand a high recall
1.Significant Debt for the company 2.Concentrated revenues is a concern along with limited market share
1.Increasing use of technology in various industries like retail stores 2.Growing demand for healthcare equipment with developing healthcare services. 3.Upward trend in use of NAND flash memories (Toshiba is 2nd largest supplier of NAND flash) in smart phones and tablets
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