SWOT Analysis of Applied Satellite Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Applied Satellite Technology
The Gardline Group
IT & Technology
Dedicated to providing an unbiased an reliable satellite communication
Satellite communication hardware producers, Satellite airtime and asset tracking
Companies that wish to track their land or marine fleet and Governments for security applications
Reliable and unbiased satellite communication
1. Focused on developing the latest technology in satellite communication to maintain reliability of service 2. Bringing out new and innovative products to the market regularly 3. Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications 4. It provides equipment for military use for security and also metal mining and media
1. High investment costs for acquiring the required infrastructure 2. High rates of loans for such projects 3. Small size of the company with limited number of workforce (140) after 20 years in the business
1. New markets can be explored 2. Growing economies leading to higher profitability 3. New products and services to cater to a wide variety of applications
1. Sector highly regulated by the government 2. Need to be up to date on the latest technology otherwise will lose out to competitors
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