Applied Satellite Technology SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1455
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SWOT Analysis of Applied Satellite Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Applied Satellite Technology

Parent Company

The Gardline Group

Category

Satellite Communications

Sector

IT & Technology

Tagline/ Slogan

-

USP

Dedicated to providing an unbiased an reliable satellite communication

STP

Segment

Satellite communication hardware producers, Satellite airtime and asset tracking

Target Group

Companies that wish to track their land or marine fleet and Governments for security applications

Positioning

Reliable and unbiased satellite communication

SWOT Analysis

Strengths

1. Focused on developing the latest technology in satellite communication to maintain reliability of service
2. Bringing out new and innovative products to the market regularly
3. Wide variety of applications in a number of fields like land mobile applications, marine applications and defense & security applications
4. It provides equipment for military use for security and also metal mining and media

Weaknesses

1. High investment costs for acquiring the required infrastructure
2. High rates of loans for such projects
3. Small size of the company with limited number of workforce (140) after 20 years in the business

Opportunities

1. New markets can be explored
2. Growing economies leading to higher profitability
3. New products and services to cater to a wide variety of applications

Threats

1. Sector highly regulated by the government
2. Need to be up to date on the latest technology otherwise will lose out to competitors

Competition

Competitors

1. Surrey Satellite Technology

 


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