BPL SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1463
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SWOT Analysis of BPL with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BPL

Parent Company

BPL(originally British Physical Laboratories) Group

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

Believe in the Best; Happier Living Everyday

USP

Renowned Indian electronics brand with high emphasis on quality

STP

Segment

Consumer appliances, home entertainment, health equipment (under “SureCare” brand)

Target Group

Middle class segment and health care providers

Positioning

A complete day-to-day solution (for consumer electronics);

SWOT Analysis

Strengths

1. Ranked among the top 100 most trusted brands in India
2. Tie up with Sanyo for technology transfer to manufacture CTVs

3. Strong brand with a legacy of making smart and popular TVs

4. Brand had strong advertising through TVCs and print media

5. Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment

Weaknesses

1.Expansion into several unrelated sectors led to the downfall
2.Lack of economies of scale compared to the Korean giants
3.Being an Indian brand leads to lower brand perception compared to the global brands

Opportunities

1.Medical devices market market is likely to grow annually in the coming years
2. Growing consumer appliances market in tier -2,3 cities

Threats

1.Overseas competitors winning over BPL’s customer segment
2. Rapidly changing technology and new features being added by foreign players

Competition

Competitors

1.Samsung
2.LG electronics
3. Videocon

 


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