BPL SWOT Analysis
BPL is one of the leading brands in the consumer electronics sector. BPL SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BPL:
Quick Glance:
BPL Strengths
- Ranked among the top 100 most trusted brands in India
- Tie up with Sanyo for technology transfer to manufacture CTVs
- Strong brand with a legacy of making smart and popular TVs
- Brand had strong advertising through TVCs and print media
- Entire portfolio includes Medical equipment, televisions, refrigerators, washing machines, microwaves & audio equipment
Above are the strengths in the SWOT Analysis of BPL. The strengths of BPL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BPL Weaknesses
- Expansion into several unrelated sectors led to the downfall
- Lack of economies of scale compared to the Korean giants
- Being an Indian brand leads to lower brand perception compared to the global brands
These were the weaknesses in the BPL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BPL Opportunities
- Medical devices market market is likely to grow annually in the coming years
- Growing consumer appliances market in tier -2,3 cities
Above we covered the opportunities in BPL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BPL Threats
- Overseas competitors winning over BPL’s customer segment
- Rapidly changing technology and new features being added by foreign players
The threats in the SWOT Analysis of BPL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the BPL SWOT analysis.
Continue reading more about the brand/company.
About BPL
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BPL Overview | |
|---|---|
| Parent Company |
BPL(originally British Physical Laboratories) Group |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
Believe in the Best; Happier Living Everyday |
| USP |
Renowned Indian electronics brand with high emphasis on quality |
| BPL STP | |
| Segmentation |
Consumer appliances, home entertainment, health equipment (under “SureCare” brand) |
| Target Market |
Middle class segment and health care providers |
| Positioning |
A complete day-to-day solution (for consumer electronics); |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to BPL. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
