WorleyParsons SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1922
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SWOT Analysis of WorleyParsons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WorleyParsons

Parent Company

WorleyParsons 

Category

Oil Services and Equipment

Sector

Energy

Tagline/ Slogan

Select Deliver Improve; Resources and energy

USP

One of the largest provider of services to energy sector in Australia

STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration

Positioning

Positioned as a company that provides complete solution from start to end

SWOT Analysis

Strengths

1.Services for entire life cycle from finding an opportunity to making that operational

2. Services offered in a number of fields namely power and infrastructure, hydrocarbons, minerals and metals
3. Solid balance sheet and strong cash flows
4. Services & products offered for petroleum and natural gas

5. Work environment in company is rated excellent with the company winning awards in various magazines

6. Good brand name
7. Over 35,000+ employees form the backbone of the company

Weaknesses

1.Increasing costs of input

Opportunities

1.Growth in emerging region like Asia,middle east, latin America and Africa

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Adoption of alternative fuel by people

2.Huge sulphur emissions

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide

Competition

Competitors

1. Aker Solutions
2. FMC Technologies Inc
3. JGC Corp

4. Shaw Group Inc

 


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