NextEra Energy Resources SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1362
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SWOT Analysis of NextEra Energy Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NextEra Energy Resources

Parent Company

NextEra Energy, Inc

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

We Heard You

USP

Powering our future with renewable energy

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

A leader in clean energy

SWOT Analysis

Strengths

1. Strong R&D capabilities with 85 wind facilities

2. Nuclear generation assets alongwith hydro energy, wind power, solar power
3. Strong reputation in power plant development and construction based on standardized processes
4. State of art equipment, new technology
5. Competitive wholesale power generator

6. Well diversified energy portfolio

7. Power generation through the use of clean-burning fuels and renewable resources

Weaknesses

1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Employee Unrest

3. Geographically not well diversified

Opportunities

1.Increase wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Dominion Resources

2. American Electric

3. FirstEnergy



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