Fortis Inc SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1540
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SWOT Analysis of Fortis Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fortis Inc

Parent Company

Fortis Inc

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

-

USP

Largest Investor owned distribution utility of Canada

STP

Segment

Electrical solutions for Industries, Big cities, Ports etc

Target Group

Industries, corporates and businesses

Positioning

An Internationally diversified electric utility based in Canada

SWOT Analysis

Strengths

1.Operates in the primarily in Canada and in the Carribean  having over 6000 employees
2.Serves majority of Newfoundland and Labrador, Prince Edward Islands

3. Serves more than 2 million electricity and natural gas customers

4. Features in TSX 60 – top 60 Canadian companies

5. Strong financial position and reputation

Weaknesses

1.Does not have much of power generation in its business portfolio

2.Faced criticism by environmentalists for its projects in Belize in the Carribean

Opportunities

1.Opportunities in Mexico, Carribean, U.S.

2. Can expand its generation portfolio

3. High demand for power in Canada, The U.S., Carribean etc

Threats

1.Fall in Electricity prices would lead to lower profits

2.Regulations in the distribution market

3. Consolidation of power industry in North and Central America

Competition

Competitors

1.Hydro One
2.Hydro Quebec
3.Sask Power

4. Bruce Power



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