Ametek SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1349
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SWOT Analysis of Ametek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ametek

Parent Company

Ametek

Category

Electrical Equipment

Sector

Energy and Power

Tagline/ Slogan

A Leading Global Manufacturer of Electronic Instruments and Electromechanical Devices

USP

Provide world-class products and services at competitive prices

STP

Segment

Electronic Instruments, Electromechanical products/devices, Power distribution

Target Group

Oil, gas and petrochemical refining markets,Natural gas distribution, Water and waste treatment, and Semiconductor markets, Power distribution industry

Positioning

Leading global manufacturer of electronic instruments and electromechanical devices

SWOT Analysis

Strengths

1. It has approximately 13,700 employees working at more than 100 manufacturing facilities

2. The company has a greater  operational and manufacturing efficiency when compared to other companies in the segment

3. It is known for its growth via strategic acquisitions; It has a history of successful  and profitable acquisitions

4. High increase in sales , net earnings  and diluted earnings per share reflect good financial report for the company

5. More than 50 % of its revenues come from foreign markets like Asia and Europe

Weaknesses

1.The company basically operates in only two segments both of which are characterized by high maturity and consolidation

2. Lack of strong brand recognition even though it delivers high quality products with great support

3. Poor translation of High R&D costs into profits/ products

Opportunities

1.With its expertise it can easily diversify into newer segments and utilize its proficiency in the core two segments

2. AMETEK should undertake more green initiatives. Should leverage on High R&D to adapt green technologies for production processes

Threats

1.Stringent environmental regulations and high construction costs of oil refineries has led to a weak market in US

2. A negative outlook of US economy, which constitutes the half of the market of AMETEK

Competition

Competitors

1.Emerson Electric Co.
2.General Electric Company

3.Agilent Technologies, Inc.

4. Roper Industries (ROP)

5.Danaher (DHR)



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