PG&E Pacific Gas and Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1144
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SWOT Analysis of PG&E Pacific Gas and Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PG&E Pacific Gas and Electric

Parent Company

Pacific Gas and Electric Company

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Let there be light

USP

Building a stronger foundation for the future

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Provide energy in a reliable and sustainable way

SWOT Analysis

Strengths

1. Strong R&D capabilities with nuclear power facilities also

2. Has a strong workforce of over 20,000 employees
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. 150 years of experience

6. Vertically integrated  business

Weaknesses

1.Govt intervention in the energy sector causes operational inefficiencies

2.Geographically not well diversified

Opportunities

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

Threats

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. PacifiCorp

2. Edison International

3. Sempra Energy



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