GAIL India SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2060
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SWOT Analysis of GAIL India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GAIL India

Parent Company

GAIL India Limited

Category

Natural Gas utilities

Sector

Energy

Tagline/ Slogan

Naturally GAIL

USP

Largest state-owned natural gas processing and distribution company in India

STP

Segment

Corporates and individuals in India looking to fulfill energy needs

Target Group

Enterprises who produce energy , depend on petrochemicals and people who depend who depend on  natural gas for domestic uses

Positioning

India's flagship natural gas company

SWOT Analysis

Strengths

1.Company's strong market position gives it a competitive advantage
2.Strong integrated operations diversify the company's operations and helps in sustainable growth.
3.Top Company in India in natural gas sector
4.GAIL has been conferred with the Maharatna status, by the Government of India and is among  only six other Public Sector Enterprises (PSEs) enjoying  this coveted status amongst all central CPSEs.

5.GAIL (India) Limited has shown organic growth in gas transmission through the years by building large network of trunk pipelines

Weaknesses

1.Concentration of revenues in India exposes it to the risk of economic slowdown and government regulations in India.
2.Indian Government having ownership control may have an adverse effect on GAIL's operations and may further impact its growth opportunities.

Opportunities

1.India's consumption of energy has risen faster in the recent years and is expected to grow further.
2.Strategic sourcing of natural gas will help the company to meet the increasing needs of the domestic market thereby maintaining and increasing its market share.
3.Research and development projects will help the company in developing new revenue streams through the introduction of new products and services.

4.Presence in Polymer sector

Threats

1.Company faces stiff competition across different market segments it serves
2.Drilling natural gas wells, including development wells, involves numerous risks, including the risk that the company may not encounter commercially productive natural gas reservoirs

Competition

Competitors

1.Gujarat Gas Company Limited

2.Oil & Natural Gas Corporation Limited

3.Reliance Industries Limited

 


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