SWOT Analysis of GAIL India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
GAIL India Limited
Natural Gas utilities
Largest state-owned natural gas processing and distribution company in India
Corporates and individuals in India looking to fulfill energy needs
Enterprises who produce energy , depend on petrochemicals and people who depend who depend on natural gas for domestic uses
India's flagship natural gas company
1.Company's strong market position gives it a competitive advantage 2.Strong integrated operations diversify the company's operations and helps in sustainable growth. 3.Top Company in India in natural gas sector 4.GAIL has been conferred with the Maharatna status, by the Government of India and is among only six other Public Sector Enterprises (PSEs) enjoying this coveted status amongst all central CPSEs.
5.GAIL (India) Limited has shown organic growth in gas transmission through the years by building large network of trunk pipelines
1.Concentration of revenues in India exposes it to the risk of economic slowdown and government regulations in India. 2.Indian Government having ownership control may have an adverse effect on GAIL's operations and may further impact its growth opportunities.
1.India's consumption of energy has risen faster in the recent years and is expected to grow further. 2.Strategic sourcing of natural gas will help the company to meet the increasing needs of the domestic market thereby maintaining and increasing its market share. 3.Research and development projects will help the company in developing new revenue streams through the introduction of new products and services.
4.Presence in Polymer sector
1.Company faces stiff competition across different market segments it serves 2.Drilling natural gas wells, including development wells, involves numerous risks, including the risk that the company may not encounter commercially productive natural gas reservoirs
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