SWOT Analysis of Promise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Toothpastes
Contains natural ingredients like clove oil
Oral care – toothpaste
Middle class segment especially people facing tooth problems
Contains the time tested benefits of clove oil
1. Healthy and whiter teeth, prevents and treats all teeth problems 2. World's first and only toothpaste to receive international accreditation from the British Dental Health Foundation (BDHF) 3.Supported by established brand name of Dabur 4. Contains trusted natural ingredients like clove oil famous for its oral protection benefits
1. Less expenditure on advertising and marketing 2.Deviated from its successful positioning of having clove oil to freshness which did not work 3.Lost focus on its strategies of promotion and positioning 4.Didn’t have the ability to cross subsidize in terms of surplus cash
1. Better promotion for higher visibility and improving sales 2.Expansion in other markets and export potential 3.Innovation and R&D
1.Aggressive competitors 2.Price wars 3.Loss of market share due to confused marketing
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