Nycil SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1802
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SWOT Analysis of Nycil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nycil

Parent Company

Heinz

Category

Prickly heat powder

Sector

FMCG

Tagline/ Slogan

India ka no. 1 ghamorinaashak powder

USP

Provides a cooling effect removing irritation

STP

Segment

Prickly heat talc powder for summers

Target Group

Urban middle class individuals

Positioning

As a prickly heat powder which provides a cooling effect removing irritation

SWOT Analysis

Strengths

1. Market leader in its category in India
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

Weaknesses

1. A seasonal product, hence sales goes down significantly during winters

2. The brand has limited global and rural penetration

Opportunities

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market

Threats

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Competition

Competitors

1. Dermicool
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder



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