SWOT Analysis of Revive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands - detergents
Kadak bhi, Chamak bhi
Instant starch in cold water. Leaves no patches on colored clothes
Urban part of country
House wives who regularly starch their clothes
Give your clothes a fresh new look instantly
1. Dominant market position due to early mover advantage 2. Highly differentiated product and good reviews 3. Strong distribution network 4.Backed by brand equity of Marico 5. Available in various packaging styles for convenience
1.Presence of other new brands of detergents means constant market share and less scope for growth 2.Less presence in Rural markets
1. Expand in new variants – like lemon, rose and jasmine 2.Launch a variant for only white clothes at cheaper price 3.Expand into premium segment
1.Introduction of international detergent brands 2.Competitors have cheaper products
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