Revive SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1957
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SWOT Analysis of Revive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revive

Parent Company

Marico

Category

Home Care brands - detergents

Sector

FMCG

Tagline/ Slogan

Kadak bhi, Chamak bhi

USP

Instant starch in cold water. Leaves no patches on colored clothes

STP

Segment

Urban part of country

Target Group

House wives who regularly starch their clothes

Positioning

Give your clothes a fresh new look instantly

SWOT Analysis

Strengths

1. Dominant market position due to early mover advantage
2. Highly differentiated product and good reviews
3. Strong distribution network
4.Backed by brand equity of Marico
5. Available in various packaging styles for convenience

Weaknesses

1.Presence of other new brands of detergents means constant market share and less scope for growth
2.Less presence in Rural markets

Opportunities

1. Expand in new variants – like lemon, rose and jasmine
2.Launch a variant for only white clothes at cheaper price
3.Expand into premium segment

Threats

1.Introduction of international detergent brands
2.Competitors have cheaper products

Competition

Competitors

1.Mr.White
2.Sta-flo
3.Linit



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