Dazzl SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1867
Advertisements

SWOT Analysis of Dazzl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dazzl

Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

For floors that shine like Mirror

USP

India’s first disinfectant floor cleaner

STP

Segment

Disinfectant cleaner and kitchen cleaner

Target Group

Modern, educated married women of the age group 25-40 years

Positioning

Cleans as well as removes germs effectively

SWOT Analysis

Strengths

1. Established brand image of Dabur
2. Available in different variants and different fragrances containing lime or other ingredients
3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning

Weaknesses

1. Intense competition in market
2.Low share of the market
3.Lack of visibility amongst the customers as compared to market leaders

Opportunities

1.R&D and innovation
2.Export opportunities
3.Product development strength

Threats

1.Existing competition
2.Threat from new entrants
3.Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely

Competition

Competitors

1.Lizol
2.Domex
3.Mr. Muscle



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.