SWOT Analysis of Dazzl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands
For floors that shine like Mirror
India’s first disinfectant floor cleaner
Disinfectant cleaner and kitchen cleaner
Modern, educated married women of the age group 25-40 years
Cleans as well as removes germs effectively
1. Established brand image of Dabur 2. Available in different variants and different fragrances containing lime or other ingredients 3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop for cleaning
1. Intense competition in market 2.Low share of the market 3.Lack of visibility amongst the customers as compared to market leaders
1.R&D and innovation 2.Export opportunities 3.Product development strength
1.Existing competition 2.Threat from new entrants 3.Lack of effective promotion will make its visibility and popularity negligible thus affecting sales adversely
Browse marketing analysis of more brands and companies similar to Dazzl. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.