SWOT Analysis of Domex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care – Toilet Cleaner
Domex: 100% Germ Protection; Million more germs will die
Power is due to its high availability of chlorine for killing germs
Toilet Cleaner – Liquid Cleaner
Liquid Cleaner for Toilets targeting all households
Domex bleach gives the confidence of eradicating all known germs and help improve general hygiene and health standards in communities around the world
1. Only brand which has sodium hypochlorite an ingredient which has the properties to kill germs (WHO certified) 2. Sold in over 35 countries with popular name as Domestos, Glorix, Klinex 3. Has wide product variety range like wipes, sprays, liquid etc
1. Segment presence mainly in Urban Areas 2. Highly competitive market and slightly higher priced even for all urban families
1. ‘Domes Germ Kill Challenge’ – Raising awareness among households about use of Domex instead of local Phenyl 2. ‘Domex-Squad’ –An initiative taken to clean household toilets 3. Tie-up with hotel chains, restaurants etc
1.Toilet cleaning market is traditionally dominated by the unbranded Phenols 2.Strong established competitor like Harpic
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