SWOT Analysis of Mediker with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands- Haircare
Sunday to Sunday; Removes lice painlessly; Ab bachpan 100% natural
Mediker Anti-Lice Treatment has transformed lice removal into a painless activity
Niche Segment for lice-problem in haircare segment
Children and adults having problem of lice in hair
Brand has moved to a more emotional /social platform for positioning. The brand is directly addressing the mother's concern about the child's interaction with others and the worry of getting infected by lice
1. Unique value proposition to solve problem of lice and act as a conditioner of hair 2. The brand is a leader in this niche with the maximum market share 3. Brand Value Support if Marico 4. Excellent distribution due to Mario’s network
1. Target market is niche 2.Lacks long term perspective of expansion 3.Limited marketing compared to other brands
1.Launch medikar in (shampoo+conditioner) variant 2.Expand to global markets especially in neighboring countries
3.Extend into lucrative anti-dandruff category
1. Low entry barriers 2. Possible competition from global players 3.Uncertainity in demand
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