SWOT Analysis of Acuvue lenses with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson & Johnson
Personal Care brands - Eye care
Fresh is better; See what could be
First Disposable contact lens
Disposable contact lens, Beauty segment
A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.
1. e-trial initiative to prompt the potential consumers to try out lenses. 2. Wide variety of colors and types available 3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute 4. Excellent distribution network 5. Good advertising and branding ensure high brand loyalty
1.Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class 2. Still unable to overcome the perception of people who feel spectacles are safer
1. To make it a need of tier-2,tier-3 cities too 2. Focus on advantages and safety of lenses
1.Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses. 2. Established players and other brands
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