SWOT Analysis of Stayfree with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Johnson & Johnson
Personal care brand
Dry protection you can touch; Aab waqt hai badalne ka
Sanitary napkin that gives 24hrs protection
Sanitary napkin segment
Girls aged between 13-40
1. Good brand presence and backing of J&J brand 2. J&J product means good distribution across the world 3. Trusted brand and high customer loyalty 4. Holds a substantial market share 5. Good brand visibility through ads on TV, print media and online media 6. Available at almost all chemist and drug stores globally
1. No presence in the rural market, which can also be a potential market 2. High brand switching due to many options available
1.Explore untapped rural market and emerging economies 2. Tie-ups with clinics, hospitals and women organizations (NGOs) 2. Can come up with innovative products
1. Entry of international brands and aggressive advertising from competitors 2. Other brands overhauling the international and the rural markets
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