Stayfree SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3407
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SWOT Analysis of Stayfree with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stayfree

Parent Company

Johnson & Johnson

Category

Personal care brand

Sector

FMCG

Tagline/ Slogan

Dry protection you can touch; Aab waqt hai badalne ka

USP

Sanitary napkin that gives 24hrs protection

STP

Segment

Sanitary napkin segment

Target Group

Girls aged between 13-40

Positioning

Comfortable protection

SWOT Analysis

Strengths

1. Good brand presence and backing of J&J brand
2. J&J product means good distribution across the world
3. Trusted brand and high customer loyalty
4. Holds a substantial market share
5. Good brand visibility through ads on TV, print media and online media
6. Available at almost all chemist and drug stores globally

Weaknesses

1. No presence in the rural market, which can also be a potential market
2. High brand switching due to many options available

Opportunities

1.Explore untapped rural market and emerging economies
2. Tie-ups with clinics, hospitals and women organizations (NGOs)
2. Can come up with innovative products

Threats

1. Entry of international brands and aggressive advertising from competitors
2. Other brands overhauling the international and the rural markets

Competition

Competitors

1.Kotex
2.Whisper



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