SWOT Analysis of Finish with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands
Finish - The Diamond standard of dishwashing ; Join the Finish revolution
Powerful solution for dish washing problems.
Dishwasher/home care segment
Housewives from urban households
A powerful dishwasher solution that saves water, energy and time.
1. Various products available in powder & Gel form 2. Recommended by leading dishwasher manufacturers 3. Diverse range of products, from simple cleaning to a sparkling shine 4. Finish form R&B is available in approx 75 countries, making is a leader in the segment
1. Despite being a widely available product, brand awareness is limited 2. High brand witching amongst customers due to make options available, hence limited loyalty
1. Huge scope for expansion of dishwasher market in emerging economies 2. Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product 3. Tie-ups wit hotel chains, restaurants etc
1. Washing powders used as dishwashers. 2. Not much scope for active advertising due to low penetration levels
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