Mortein SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3894
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SWOT Analysis of Mortein with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mortein

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Care for your family

USP

Natural way of control from pest.

STP

Segment

Pest control segment

Target Group

Urban households- Middle class and above

Positioning

Range of pest control products with natural ingredients which are safe and effective

SWOT Analysis

Strengths

1. Product available in natural form and power form for high pest probe areas.
2. Strong brand presence by advertising and distribution media.

3. Provides complete pest control solutions for households

4. New Mortein NaturGard with natural ingredients is safe to use for kids and family

Weaknesses

1. Brand present in rural market but is expensive for them
2. Few people are allergic to such kind of pest repellents fumes

Opportunities

1. To bring out products for economy class
2.Bring out pest repellent creams/gels
3. With urbanization, more hygiene problems in civic areas means more opportunity

Threats

1. Mosquito nets
2. Sprays and coils products

Competition

Competitors

1.Baygon
2.Good Night
3.All out



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