Qdoba Mexican Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2625
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SWOT Analysis of Qdoba Mexican Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Qdoba Mexican Grill

Parent Company

Jack in the Box

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We Live Food

USP

Mexican-style cuisine - All of the items are made in plain view of the customer

STP

Segment

Food and Beverages restaurants

Target Group

People who prefer customised fast food

Positioning

fast casual" category, offering both quick service and a higher quality of food than typical fast-food restaurants.

SWOT Analysis

Strengths

1.Widespread presence - Qdoba now operates over 600 fast casual restaurant locations throughout the United States.

2. To distinguish itself from some of its competitors, Qdoba serves breakfast and some locations are open 24 hours on weekends.
3. FLAVORS are highlighted by a varied menu and quality ingredients -  open kitchens showcase Handcrafted preparation
4.Diverse offerings for guests of all age groups-  To draw more families, Qdoba introduced a kids' menu

5. Qdoba is still the biggest franchise player in its category

6. Offers multiple format services – online ordering and catering services

7. Some locations are open 24 hours on weekends

Weaknesses

1. Franchise format – makes it difficult to offer locally customized menu options and services
2. The brand is restricted to US with limited international exposure

Opportunities

1. Introduce a low cal / Healthy range for health conscious customers
2. Launch promotional activities to increase customer engagement and encourage return visits

3. Expansion into newer regions and territories

4. More marketing and branding activities to boost brand image

Threats

1. Increasing focus of customers towards healthy food
2. Macroeconomic fators – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out

3. Intense competition and higher costs of operations

Competition

Competitors

1. Fresh Enterprises LLC

2. Chipotle Mexican Grill

3. MSWG, LLC



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