Dole Food Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1275
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SWOT Analysis of Dole Food Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dole Food Company

Parent Company

Dole Food Company

Category

Agribusiness

Sector

Food and Beverages

Tagline/ Slogan

Dawn of the nutrition age

USP

Global leader in fresh fruits and vegetables

STP

Segment

All households & individuals

Target Group

Consumers of fruits and vegetables

Positioning

Producers of fresh fruits and vegetables

SWOT Analysis

Strengths

1.  American based agricultural multinational corporation, largest producer of fruits and vegetables
2. Spanning 300 products across 90 countries
3. Increasing acceptance of stores remodeled into “lifestyle models”
4. Increasing private labels

5. Brand equity and brand awareness, well known brand in the fresh and packaged food industry

6. Diversity of products

7. Industry leader in nutrition education and research

8. Over 70,000 people get employment due to the brand

Weaknesses

1. Various lawsuits have hit the brand image
2.Alleged use of pesticide and insecticide having caused environmental damage and increased costs

Opportunities

1. Growth of private labels
2. Their expansion into health-conscious products
3. Improving operating efficiency

4. More presence in global emerging economies

Threats

1. Competition from EDLP (everyday low price) operators like Tesco, Walmart etc.
2. Adverse weather conditions
3.Increasing raw product costs

Competition

Competitors

1.Bolthouse farms
2.Grimmway farms

3. Delmonte

4. Tesco

5. Walmart

6. EDLP



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