SWOT Analysis of Twinings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Associated British Foods
FMCG(Food and Beverages)
Gets you back to you
Over 300 years of expertise in tea
People , organization and retails chains indulged in consumption and selling of Tea and its products
Thousands of tea drinkers worldwide
A versatile and a heritage brand
1. Oldest use company logo, give it’s a rich heritage brand status 2.Founding member of Ethical Tea Partnership 3. Rich image heritage 4. Offers wide variety of tea products 5. Immense contribution towards social responsibility has enhanced its brand image
1. Despite strong brand, awareness is not as much some other prominent brands 2. Intense competition means limited market share
1. To live up to its ethical business structure 2.Strategic tie-ups to promote the sale of Tea 3.To increase market share
1.Declining rate of Tea consumers 2.Changing preferences can reduce share 3.Price wars can be a concern
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