Twinings SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1623
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SWOT Analysis of Twinings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Twinings

Parent Company

Associated British Foods

Category

Tea manufacturer

Sector

FMCG(Food and Beverages)

Tagline/ Slogan

Gets you back to you

USP

Over 300 years of expertise in tea

STP

Segment

People , organization and retails chains indulged in consumption and selling of Tea and its products

Target Group

Thousands of tea drinkers worldwide

Positioning

A versatile and a heritage brand

SWOT Analysis

Strengths

1. Oldest use company logo, give it’s a rich heritage brand status 
2.Founding member of Ethical Tea Partnership 
3. Rich image heritage 
4. Offers wide variety of tea products
5. Immense contribution towards social responsibility has enhanced its brand image

Weaknesses

1. Despite strong brand, awareness is not as much some other prominent brands
2. Intense competition means limited market share

Opportunities

1. To live up to its ethical business structure
2.Strategic tie-ups to promote the sale of Tea
3.To increase market share

Threats

1.Declining rate of Tea consumers
2.Changing preferences can reduce share
3.Price wars can be a concern

Competition

Competitors

1.Nestle S.A.
2.Sudzucker AG
3.TESCO PLC



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