SWOT Analysis of Bikanervala with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food Products & Restaurant
Food and Beverages
Good quality, fresh, hygienic and tasty Indian sweets and snacks
People who like Indian sweets, namkeens and other traditional snacks
Middle and upper middle class urban families
Indian sweets and snacks manufacturer as an alternate to western fast food
1.High brand recall 2. Strong brand name with rich history of over 100 years 3. Numerous Bikanerwala showrooms serving multiple cuisines along with traditional sweets and snacks 4. Number of products like sweet, bakery products, namkeens, chats and other fast food
5.A strong brand in ‘Bikano’ manufacturing world class packaged namkeensand sweets
6.Trusted brand for its quality, hygiene and taste
7.Strong distribution network making the products available in India and abroad
8.Innovation through use of technology in packaging
9.Bikano chat cafes present in corporate houses and malls, serving western fast food along with Indian traditional snacks
11.Products available in gift packs making it an ideal gift
1.Limited number of stores and mostly concentrated in North India 2.Strong competition from the unorganised sector also means limited market share
1.Increase its presence in international markets 2.Increase its number of showrooms, Bikano chat cafes and reach out to customers throughout India 3.Advertise itself on various platforms
4.Launch products for health conscious people like sugar free sweets and snacks with low trans-fat, etc.
1.Health consciousness amongst people 2.Increase in cost of raw materials 3.Inflation causing people to avoid unnecessary expenditure
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