Jumbo King SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2506

SWOT Analysis of Jumbo King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jumbo King

Parent Company

Jumbo King


Fast Food Eating Joints


Food and Beverages

Tagline/ Slogan

India’s Largest Selling VadaPav


Clean and hygienic branded vadapav



Anyone who needs a fast snack, on the move.

Target Group

Lower and middle income group people in Mumbai (mainly students and working class)


As a hygienic and easily available fast food.

SWOT Analysis


1. Strong brand recall
2. Strong presence in Mumbai and few other cities

3. Combos (pepsi + vadapav)- a very popular offering
4. Variety in offerings - Around 9 types of VadaPav
5. Easily available at an affordable price and high hygiene


1.Present only in Mumbai, and doesn’t have a pan-India presence
2.Strong competition from other local food joints


1. Increase its network by opening outlets throughout the country
2.Diversify into other Indian fast foods
3.Open a chain of Jumbo King restaurants


1. High level of competition
2.Inflation causing increase in the price of raw materials

3. Health consciousness amongst people



1.Goli VadaPav
2. Local fast food joints
3.Sweet shops serving snacks


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