Jumbo King SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2588
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SWOT Analysis of Jumbo King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jumbo King

Parent Company

Jumbo King

Category

Fast Food Eating Joints

Sector

Food and Beverages

Tagline/ Slogan

India’s Largest Selling VadaPav

USP

Clean and hygienic branded vadapav

STP

Segment

Anyone who needs a fast snack, on the move.

Target Group

Lower and middle income group people in Mumbai (mainly students and working class)

Positioning

As a hygienic and easily available fast food.

SWOT Analysis

Strengths

1. Strong brand recall
2. Strong presence in Mumbai and few other cities

3. Combos (pepsi + vadapav)- a very popular offering
4. Variety in offerings - Around 9 types of VadaPav
5. Easily available at an affordable price and high hygiene

Weaknesses

1.Present only in Mumbai, and doesn’t have a pan-India presence
2.Strong competition from other local food joints

Opportunities

1. Increase its network by opening outlets throughout the country
2.Diversify into other Indian fast foods
3.Open a chain of Jumbo King restaurants

Threats

1. High level of competition
2.Inflation causing increase in the price of raw materials

3. Health consciousness amongst people

Competition

Competitors

1.Goli VadaPav
2. Local fast food joints
3.Sweet shops serving snacks



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